An award winning internal strategy that goes further
At the beginning of 2008, ING Commercial Banking launched the Fitter, Focused, Further global internal communication strategy to support their goal of positioning themselves as a leading bank in chosen markets within a 3 year period. The campaign’s aim was to get staff more engaged in the business goals and support Commercial Banking in becoming fitter as an organisation, more focused on their clients and further grow their business in selected markets.
Being creators and brand guardians of the first two phases of the award winning Fitter, Focused, Further campaign, Designhouse were tasked with creating a campaign focusing on the final ‘Further’ stage. The resulting ‘Going Further’ campaign was aimed at engaging employees and reminding them of their crucial role in the delivery of the ‘Further’ aspect of the strategy.
The Going Further campaign was region specific, beginning with Belgium, Holland and C&EE and integrated a combination of short, sharp communication activities including a launch video, starter pack, booklet, microsite, and animated intranet banners.
_Starter pack box and camera
_Starter pack booklet
_Flash animations for microsite
We’re proud of the results:
Winner of the CiB Awards 2009 Global campaign. Winner of a ‘Stevie’ International Business Award 2010.